Why Your Shopify Store Needs Server-Side Tracking (Not Just Pixels)
If you’re still relying entirely on browser-based (client-side) tracking for your Shopify store, you’re already leaving data — and money — on the table.
GTM Assistant
Why Shopify Misses Subscription & Manual Orders – And How GTM Assistant Solves It
By default, Shopify’s Native analytics doesn’t send subscription orders or manual orders to Google Analytics 4 (GA4).
Email Marketing Blind Spot: Are You Measuring Revenue Per Email?
Shopify store owners spend thousands on email marketing but often don’t know: Which emails drive the most revenue. How many clicks actually convert into sales Which email segments perform the best
70% of Your Shoppers Abandon at Checkout—Here’s Why!
Understanding Checkout Abandonment Tracking. Checkout abandonment happens when: A user adds products to the cart but never starts checkout.
The “Invisible” Revenue Leak: Are You Tracking Missed Conversions?
Many Shopify store owners focus on purchases as their only conversion metric. But what about the actions leading up to a sale? Missed conversions happen when: Customers add products to cart but don’t start checkout. Customers begin checkout but never complete payment.
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