💡 Checkout abandonment happens when:
- A user adds products to the cart but never starts checkout.
- A user starts checkout but never completes payment.
- A user reaches the payment page but doesn’t finalize the order.
Key Steps to Track in GTM & GA4
- Cart Additions (add_to_cart event)
- Checkout Started (begin_checkout event)
- Shipping Info Submitted (add_shipping_info event)
- Payment Info Entered (add_payment_info event)
- Purchase Completed (purchase event)
By tracking these steps, we can pinpoint where users drop off and trigger remarketing campaigns.