Let’s be honest — Set up Google Tag Manager for Shopify the manual way is a pain. Sure, it seems like a one-time task: Create…

Your next customer might not come from a Google search or Facebook ad. They might come from ChatGPT. Or Meta’s Advantage+. Or Google’s Performance Max.…

If you’re still relying entirely on browser-based (client-side) tracking for your Shopify store, you’re already leaving data — and money — on the table.

By default, Shopify’s Native analytics doesn’t send subscription orders or manual orders to Google Analytics 4 (GA4).

Many Shopify store owners focus on purchases as their only conversion metric. But what about the actions leading up to a sale? Missed conversions happen…

Table of Contents Introduction to Google Tag Manager (GTM) How Google Tag Manager Works Why Google Tag Manager is Helpful Step-by-Step Guide: How to Create...

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