Many Shopify store owners focus on purchases as their only conversion metric. But what about the actions leading up to a sale?
💡 Missed conversions happen when:
✅ Customers add products to cart but don’t start checkout.
✅ Customers begin checkout but never complete payment.
✅ Visitors engage with the store (scroll, click, view products) but don’t take action.
✅ Shopify’s native analytics miss certain events that could help recover lost revenue.