With over 28.1 million users, Google Analytics can be considered one of the industry’s most preferred web analytics tools. The emerging concern is Google’s announcement of Universal Analytics end-of-life scheduled for 1st July 2023.
If you’re currently using the UA, you must upgrade to Google Analytics 4 (GA4) to ensure the consistency of your operations. GA4 was launched on 16 March 2022 and is available for installation and migration from UA.
This blog will dig down further and uncover the best ways to upgrade to GA4 from UA. Before you proceed further, let’s start with why GA4 migration is necessary and what will happen if you ignore this!