As an online business owner, you understand the importance of data-driven decisions. Google Analytics is a powerful tool that can provide you with insights on how to improve your online store’s performance.

Google has announced that it will soon be ending support for Universal Analytics, the popular website analytics platform. This means that if you’re still using Universal Analytics, it’s time to upgrade to Google Analytics 4 (GA4).

Upgrading to GA4 is essential to stay ahead of the curve and keep your website running smoothly. With the end of support for Universal Analytics, you risk losing important data and insights that are crucial for making informed decisions about your online business.

To make the most of Google Analytics, you need to use the right apps. In this blog post, we will be discussing the top 5 Google Analytics apps available on the Shopify marketplace in 2023 which can help you install Google analytics or upgrade to GA4 quite easily.

1. GTM Assistant


GTM Assistant - Google Analytics apps

The GTM Assistant app makes it easy to install and manage Google Tag Manager on your Shopify store. It allows you to create tags, triggers, and variables without any coding knowledge. The app also helps you to implement advanced tracking features like Enhanced E-commerce and Custom Dimensions. If you are migrating from Universal Analytics to GA4, you will find this app very useful.

Features:

  • Easy installation and management of Google Tag Manager
  • No coding knowledge required
  • Advanced tracking features like Enhanced E-commerce and Custom Dimensions
  • Real-time tag testing and preview

Price: Free plan available.

2. Analyzely – Google Analytics 4


Analyzely - Google Analytics 4
Analyzely is a powerful app that integrates Google Analytics 4 with your Shopify store. It provides you with real-time data and insights that help you to understand your customers better. The app also helps you to track your marketing campaigns, sales, and revenue.

Features:

  • Integration of Google Analytics 4 with Shopify
  • Real-time data and insights
  • Marketing campaign tracking
  • Sales and revenue tracking
  • User behavior tracking

Price: Free plan available. Paid plans start at $19.99/month.

3. Fueled Google Analytics (GA4)


Fueled Google Analytics
The Fueled Google Analytics (GA4) app provides you with a seamless integration of Google Analytics 4 with your Shopify store. The app allows you to track your store’s performance, user behavior, and marketing campaigns. It also helps you to identify your best-performing products and pages.

Features:

  • Integration of Google Analytics 4 with Shopify
  • Performance tracking
  • User behavior tracking
  • Marketing campaign tracking
  • Product and page analysis

Price: Free plan available. Paid plans start at $9.99/month.

4. GA4 Tracker Pro


GA4 Tracker Pro
GA4 Tracker Pro is an advanced app that provides you with in-depth data and insights on your Shopify store’s performance. It allows you to track your visitors’ behavior, sales, and revenue. The app also helps you to identify your best-performing products and pages.

Features:

  • In-depth data and insights
  • Performance tracking
  • User behavior tracking
  • Sales and revenue tracking
  • Product and page analysis

Price: Free plan available. Paid plans start at $14.99/month.

5. SRA – Google Analytics 4 (GA4)


SRA - Google Analytics 4
The SRA – Google Analytics 4 (GA4) app provides you with a seamless integration of Google Analytics 4 with your Shopify store. It allows you to track your store’s performance, user behavior, and marketing campaigns. The app also helps you to identify your best-performing products and pages.

Features:

  • Integration of Google Analytics 4 with Shopify
  • Performance tracking
  • User behavior tracking
  • Marketing campaign tracking
  • Product and page analysis

Price: Free plan available. Paid plans start at $9.99/month.

Clarification

GTM Assistant app is created by our team. We address the customer queries quite fast so I would recommend the app for you. However, other apps are equally good as well.

“GTM Assistant” app is good if you are using Google Tag Manager. This app provides an easy-to-use interface that allows you to track website events, manage tags along with enhanced ecommerce tracking. With GTM Assistant, you can streamline your tag management process and get more out of your Google Analytics 4.