Future-Proof Your Shopify Store’s Data Strategy with GA4 + Web Pixel Events
GA4 isn’t just a new version of Google Analytics. It’s a totally different system — with new event structures, attribution models, and data privacy handling.
Tracking
Uncover strategies, tools, and techniques to track what truly matters. From setting up custom dashboards to leveraging advanced analytics, explore how we measure performance, optimize ROI, and turn data into actionable marketing intelligence.
The Hidden Cost of DIY GTM Setup (And Why You Don’t Need to Do It Anymore)
Let’s be honest — Set up Google Tag Manager for Shopify the manual way is a pain. Sure, it seems like a one-time task: Create…
How Clean GA4 Data Fuels AI Marketing — And How to Get It Right
Your next customer might not come from a Google search or Facebook ad. They might come from ChatGPT. Or Meta’s Advantage+. Or Google’s Performance Max.…
Why Your Shopify Store Needs Server-Side Tracking (Not Just Pixels)
If you’re still relying entirely on browser-based (client-side) tracking for your Shopify store, you’re already leaving data — and money — on the table.
Why Shopify Misses Subscription & Manual Orders – And How GTM Assistant Solves It
By default, Shopify’s Native analytics doesn’t send subscription orders or manual orders to Google Analytics 4 (GA4).
The “Invisible” Revenue Leak: Are You Tracking Missed Conversions?
Many Shopify store owners focus on purchases as their only conversion metric. But what about the actions leading up to a sale? Missed conversions happen…
Mastering Google Tag Manager A Beginner’s Guide and Setup Process
Table of Contents Introduction to Google Tag Manager (GTM) How Google Tag Manager Works Why Google Tag...
How do GA4 data streams work?
In the digital era, data is a valuable asset for businesses, providing insights into user behavior and driving informed decision-making. With the advent of Google…
How to set up and install Meta Pixel on your website?
In today’s digital landscape, effective website tracking and targeted advertising campaigns are crucial for businesses to succeed. Meta Pixel, a powerful tracking pixel, plays a…
How to Configure your GA4 Property using Setup Assistant?
In today’s digital landscape, tracking and analyzing website and app data is crucial for businesses to make informed decisions and optimize their online presence. Google…
Universal Analytics is Retiring on 1st July, How to Upgrade to GA4/What are My Options?
With over 28.1 million users, Google Analytics can be considered one of the industry’s most preferred web analytics tools. The emerging concern is Google’s announcement…