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Let’s be honest — Set up Google Tag Manager for Shopify the manual way is a pain. Sure, it seems like a one-time task: Create a container → add some tags → test a few events…
But if you’ve actually done it, you know the truth.

What if your customers could walk through your online store just like they would in a real mall—touching, exploring, and interacting with your products in real time

Your next customer might not come from a Google search or Facebook ad. They might come from ChatGPT. Or Meta’s Advantage+. Or Google’s Performance Max. AI is taking over how ads are optimized, how recommendations are delivered, and how customers are acquired.

Unlocking the Power of Multi-Level Discounts with Machine Learning. In the fast-paced world of e-commerce, businesses are constantly seeking innovative strategies to stay ahead.

If you’re still relying entirely on browser-based (client-side) tracking for your Shopify store, you’re already leaving data — and money — on the table.

In today’s digital age, consumers increasingly seek products and services “near me,” making hyperlocal marketing essential for businesses aiming to connect with nearby customers. This strategy focuses on targeting audiences within a specific geographic area

By default, Shopify’s Native analytics doesn’t send subscription orders or manual orders to Google Analytics 4 (GA4).

With mobile devices driving over 60% of ecommerce traffic, businesses that fail to prioritize mobile-first design are missing out on serious growth opportunities.

E-commerce is no longer just about selling products—it’s about creating intelligent, personalized experiences that drive customer loyalty and growth.

Shopify store owners spend thousands on email marketing but often don’t know: Which emails drive the most revenue. How many clicks actually convert into sales Which email segments perform the best

How Voice and Visual Search Are Shaping the Future of Ecommerce Imagine a world where shopping online doesn’t require typing or even scrolling. With just a voice command or a simple

Understanding Checkout Abandonment Tracking. Checkout abandonment happens when: A user adds products to the cart but never starts checkout.

Social Commerce Strategies Every Modern Retailer Needs Imagine turning every scroll into a sale. That’s the power of Social Commerce—a fast-evolving trend that blends the ease

Top Ecommerce Trends and Strategies Shaping the Future of Online Retail The ecommerce world isn’t just changing—it’s accelerating. With digital shopping behaviors evolving rapidly, businesses

Many Shopify store owners focus on purchases as their only conversion metric. But what about the actions leading up to a sale? Missed conversions happen when: Customers add products to cart but don’t start checkout. Customers begin checkout but never complete payment.

Shopify has introduced a new permissions model, bringing organization-level access to all Shopify plans (previously exclusive to Shopify Plus). This update provides greater flexibility and control over who can access your store and at what level.

India follows a Goods and Services Tax (GST) system, which applies to all e-commerce businesses, including Shopify merchants. Unlike the US sales tax system, GST is a centralized tax with different tax slabs based on the type of goods or services.

The European tax system differs from the U.S. as it follows a Value-Added Tax (VAT) system instead of a sales tax model. VAT applies at every stage of the supply chain, and Shopify merchants selling in the EU must comply with VAT registration, collection, and reporting requirements.

The United States has one of the most complex sales tax systems due to state-wise variations, economic nexus rules, and marketplace facilitator laws. Shopify merchants selling in the US must understand when and where to collect sales tax and ensure compliance with each state’s tax regulations.

Running a Shopify store is more than just selling products—it also involves handling taxes correctly. Whether you’re selling in the USA, Europe, or India, tax compliance is crucial to avoid penalties, maintain a good reputation, and ensure smooth operations.

Subscription-based selling has revolutionized eCommerce by allowing businesses to generate predictable recurring revenue. Instead of relying on one-time purchases, brands can build a loyal customer base that automatically receives products or services at regular intervals. This model is widely used across industries like food & beverage, health & wellness, beauty, software, and digital content.

Table of Contents Introduction to Shopify B2B Shopify B2B Structure Frontend Possibilities for Shopify B2B Key Questions for Frontend Development Leveraging Shopify’s B2B APIs Advanced…

Table of Contents Introduction to Google Tag Manager (GTM) How Google Tag Manager Works Why Google Tag Manager is Helpful Step-by-Step Guide: How to Create…

Shopify Plus is like the big boss of ecommerce platforms, changing how businesses sell online. It gives you everything you need to customize your store, connect it with your other tools, and handle busy times without stress.

In the digital marketing world, search engine optimization (SEO) is crucial for driving traffic to your website and enhancing your online presence. While on-page SEO involves optimising elements within your website, off-page SEO is equally vital as it helps build your site’s authority and reputation across the web.

In the digital age, establishing a robust online presence is critical for businesses, entrepreneurs, and content creators. With millions of websites competing for attention, how can you ensure that your website stands out and attracts the right audience?

Launching a Shopify store is just the beginning in the bustling digital marketplace. What happens next can make or break your business. How do you stand out in a sea of competitors? How do you attract visitors and turn them into loyal customers? The answer lies in a secret weapon many successful online businesses use: specialized SEO.

Google Ads is one of the best ways for businesses to reach their online customer base. It can help you reach more customers and grow your business. But before you start, it’s important to prepare. Here’s a simple checklist of five things to do before launching your Google Ads campaign.

Establishing a marketplace store significantly differs from setting up a traditional retail store. Marketplaces present unique challenges that necessitate addressing several crucial questions during the planning phase. In this article, I will provide a concise overview of the primary challenges and critical considerations associated with marketplace stores.

Shopify is an all-encompassing e-commerce platform that’s ideal for individuals and businesses eager to step into the online selling space. It’s user-friendly, which means you don’t need a lot of tech knowledge to get started.

To grasp the allure of Shopify dropshipping store development, let’s first unravel the essence of dropshipping itself. Dropshipping is a business model that liberates entrepreneurs from the burdens of inventory management and order fulfillment. Instead of stocking products, the retailer partners with suppliers who handle the storage and shipping, while the retailer focuses on marketing and customer engagement. Paired with Shopify, a leading e-commerce platform, this model is a gateway to streamlined entrepreneurship.

The realm of content creation has undergone a transformative shift with the emergence of AI-powered content generators. In this section, we delve into the fundamental concepts that underpin AI content generation and its remarkable evolution over time.

As the e-commerce landscape continues to evolve, it is crucial for Shopify store owners to stay ahead of the competition and harness the power of data-driven marketing. One indispensable tool for achieving this is the Facebook Pixel. In this article, we will delve into the importance of Facebook Pixel for Shopify stores and explore five outstanding Shopify Apps that streamline its installation and enhance its performance in 2023.

We are thrilled to announce the release of GTM Assistant Version 1.3, packed with exciting new features and enhancements to take your Shopify store tracking and analytics to the next level. In this blog post, we’ll delve into the details of the latest update, highlighting the key improvements that will streamline your app experience and provide you with valuable insights into your store’s performance.

In the digital era, data is a valuable asset for businesses, providing insights into user behavior and driving informed decision-making. With the advent of Google Analytics 4 (GA4), understanding the functionality of data streams has become essential for harnessing the full potential of analytics capabilities. This article will provide a comprehensive

In today’s digital landscape, effective website tracking and targeted advertising campaigns are crucial for businesses to succeed. Meta Pixel, a powerful tracking pixel, plays a key role in collecting valuable data and optimizing ad targeting strategies. This article aims to provide a step-by-step guide on how to set up and install Meta Pixel on your website. By

In the digital age, data-driven insights are crucial for the success of any online business. Google Analytics 4 (GA4) is a powerful analytics platform that offers enhanced tracking and reporting capabilities for businesses. If you’re running a Shopify store, integrating GA4 can provide you with valuable data and insights to optimize your online presence.

In today’s digital landscape, tracking and analyzing website and app data is crucial for businesses to make informed decisions and optimize their online presence. Google Analytics 4 (GA4) is a powerful analytics platform that provides valuable insights into user behavior, conversions, and marketing effectiveness.

This shopify app is created to solve shopify merchant’s big problems which usually lead to cash flow problems. Specifically those merchants face the issue who are using PayPal to accept the payments on their store.

This project involved automation and integration of onparallel platform with apptivo CRM. The ideas was to get the customer data (from various parallels) from onparallel and push it automatically to the apptivo CRM with proper tagging.

Crossborderly is a powerful Shopify app (Planned and developed by WebGarh solutions shopify development team) that helps online store owners streamline and simplify the process of international shipping mainly to latin american countries.

A public app to be available on Shopify marketplace which allows the store owners to collect a small amount from customers while they are purchasing to offset the carbon footprints of their purchase. The collected funds are transferred to the app owner and are used for carbon offsetting through various activities.

Winestro Connector is a Shopify app that allows for automatic data transfer between Winestro.cloud and a user’s store. This eliminates the need for manual copying and pasting of orders and prevents double maintenance of products. The app costs $19.99 per month with a 7-day free trial.

Dropshipping is a popular business model in which a company sells products directly to customers without holding inventory. Instead, the company purchases products from a third-party supplier and the supplier ships the products directly to the customer. Dropshipping has become a popular business model because it is low-risk and easy to start. However, managing a dropshipping business can be time-consuming, especially if you have a large number of orders. That’s where automation platforms come in. In this article, we’ll take a look at some of the best online automation platforms for dropshipping companies.

With over 28.1 million users, Google Analytics can be considered one of the industry’s most preferred web analytics tools. The emerging concern is Google’s announcement of Universal Analytics end-of-life scheduled for 1st July 2023.

2023 is an exciting time for businesses looking to expand their e-commerce presence. Shopify white label services have become increasingly popular and can provide a cost-effective way to create, customize, maintain, and manage your client’s e-commerce store. With white labeling services, you can give your business a professional look without investing in costly web development services or technology.

As an online business owner, you understand the importance of data-driven decisions. Google Analytics is a powerful tool that can provide you with insights on how to improve your online store’s performance.

If you’re selling products or services online, you might have a well-developed eCommerce store. How about having separate stores for your retail and wholesale transactions or different stores for different regions / countries with restricted inventories or diferent stores for different locales? Yes, you read that right! PrestaShop made it possible with its convenient Multistore feature, allowing users to manage multistores in PrestaShop efficiently

As you know, Shopify keeps introducing new features to boost productivity in the operations of its merchants. Shopify Metafields is one of them! Well, Shopify may have designed Metafields to build custom fields for your products but is complicated enough to confuse a newbie.

From manufacturing to marketing, automation is the key to efficiency for almost every operation of your business. Managing your Shopify online store is no exception! Fortunately, Shopify has its own automation tool “Shopify Flow” with a user-friendly interface and robust capabilities.

Having ambassadors and affiliate markets is a great way to improve lead generation and sales for a business. Although Shopify has introduced Shopify Audiences and Twitter Sales Channel, it’s still hectic for merchants to manage multiple marketers.

With millions of customers, the global eCommerce market is big enough to level up your business. Hold on! Are you still restricted to one country? It’s time to step out and sell your amazing products to all 195 countries worldwide.

The continuous expansion of online purchase and more people embracing online shopping has given new entities to e-commerce platforms. Every other business person thinks that having an e-commerce portal will be a successful turn for his or her business. The ubiquity of internet accessibility and the reliability of accessing these platforms in different countries and languages have enabled firms to trade their products without geographic limitations.

WordPress is an open-source content management system (CMS). It offers a wide range of tools and plugins so that the user who wants to start a website, can use this platform without hassle. WordPress can be used for:

In this digital era, most people don’t have time to go shopping, so instead of physically visiting shopping stores, they prefer to check out the products online and purchase their essentials from e-stores. Along with that, attention spans are reducing, and the choices of online stores to buy are increasing. If a store cannot engage the customer quickly, the customer can go to another store.

Shopify is one of the most popular online hosted platforms in the world to start selling online. According to a survey, Shopify is working to add new features and is bringing various tools/apps to enhance the quality of its platform. Shopify’s audiences tool is one of its approaches to improving the quality of its merchants’ experience.

Before we learn about AWS local zones, cloud computing, and how it is taking the top place in the IT sector, let’s take brief information about how Amazon initiated AWS. Amazon is one of the top online platforms for third-party retailers that serve globally. Amazon started working on an e-commerce service named Merchant.com in the early 2000s. The primary purpose of this platform was to build this platform to build online shopping sites on top of Amazon’s e-commerce engine. But as the work started, it turned out to be way more challenging than looked at on the blueprints. Because this project had many flaws that could cause this platform to in the future.

PrestaShop is an open-source E-Commerce platform that allows its users to launch their e-commerce stores according to their preferences. It is a free & open source platform. It is quite a popular e-commerce platform along with Woocommerce & Magento, in the league of self-hosted e-commerce platforms.

We have noticed a high influx of merchants who want to transfer online stores from their existing platforms to Shopify. Migration from WooCommerce, Magento, PrestaShop & many custom platforms is commonly noticed. The biggest reason for migration to Shopify is the ease of use, zero maintenance, and time to focus more on sales instead of website upkeep.

PrestaShop has recently found a major security vulnerability on core PrestaShop software which is affecting PrestaShop websites that are old versions or have custom code which is vulnerable to SQL injection. The vulnerability exploits the flaw in PrestaShop code through SQL injection by creating a file on the root folder (blm.php) and then directs the customers to a fake checkout page which sends the customer payment to the hacker’s account. This is a major vulnerability.

Shopify announced a set of new features that made some radical changes to the platform. The changes spanning from the way themes are built and used, to the way apps interact with the themes and new tools for developers and merchants to make it easy to use the platform.

Shopify is the biggest and most popular hosted eCommerce platform. It provides tools for all kinds of businesses to start selling fast without worrying about maintaining their website. A big marketplace of Shopify apps allows the store owner to add new functionalities that are not offered by the native platform to their stores.

It is very easy to create products and their options in Shopify. However, there are cases where you feel stuck with Shopify. One such situation is when you have a lot of variants for your products & Shopify does not allow you to add them to the product. How to add all of them to your products? Let me suggest a solution.

GDPR stands for “General Data Protection Regulation”. It is a law in Europe that aims to protect the personal data of website users. The law defines the rules to manage the personal data of the European population by all those websites that are operating in Europe. It is one of the toughest privacy and security laws in the world.

Malware is a piece of code that is injected into your website by the attackers and your website may behave in the following ways. In all of the above cases, Google and other anti-virus vendors will block your website with a message which asks the users not to open your website as it hosts malicious code, which leads to loss of business/customer base.